Swiss International Air Lines (“SWISS”) has introduced its comprehensive cabin-revamp for long-haul flights under the banner SWISS Senses. Starting in 2025, this new experience isn’t just about upgraded seating – it’s about a fully reimagined passenger experience. From the cabin design, amenities, lighting, sensory details, and even the materials, inspiration is drawn from Switzerland itself.
What is “SWISS Senses”?
Swiss SENSES isn’t just a new update – it’s a new experience.
With Swiss Senses, SWISS says it’s going beyond just updated seats. The concept includes a newly developed cabin design; signature scent (“Alpine Valley”); new amenity kits and pajamas for First; renewed bedding for all classes; upgraded inflight entertainment; lighting built to reduce jet lag; and enhanced service overall.
The aesthetic draws on Swiss nature, architecture, and tradition of warm yet muted tones like Bordeaux, anthracite, and beige feature heavily. Materials are meant to be high quality and timeless.
What’s New: Business & First Class Cabins
Swiss Airlines First Class
- Suite concept with lockable sliding doors for absolute privacy.
- Spacious personal wardrobe.
- Bed & seat: a lie-flat bed (≈ 2.05 m). For the middle suite: 43″ screen, 117 cm seat width; for window suites: 27-32″ screen, 77 cm width.
- Additional amenities: heating & cooling in the seat, “Do Not Disturb” sign, wireless charging, Bluetooth connectivity, illuminated haptic controls, personal wardrobe and wardrobe storage, large luggage storage, a 10″ tablet for in-flight entertainment, signature SWISS lamp.
- Shared dining in all suites (with adjustable ottomans).
- Walls about 1.80 m high for privacy/security feel in window suites.
Swiss Airlines Business Class
- Multiple seat types to match different traveler preferences: Classic Seat, Privacy Seat, Extra Long Bed, Double Seat, Extra Space Seat.
- Seat width around 52 cm; bed length up to about 2.20 m.
- All-aisle access for every seat.
- Same features: heating/cooling, wireless charging, Bluetooth, USB, etc.
- Larger screens (17.3″ ‒ 24″), extra stowage, signature lamp, tablet device for entertainment, illuminated haptic seat controls.
What’s New: Business & First Class Cabins
Swiss Airlines Premium Economy Class
- Hard-shell seat, seat pitch nearly one metre, privacy divider, wireless charging, Bluetooth, and a small cocktail table. Screen ~ 15.6″.
Swiss Airlines Economy Class
- Seats get more legroom (seat pitch ~ 79-86 cm depending on configuration), improved headrests (6-way adjustable), Bluetooth connectivity, USB charging, and a slightly larger screen (~ 13.3″) with 4K OLED.
The new SWISS Senses cabin will make its debut on the airline’s brand new Airbus A350 aircraft in 2025. These planes will be the first to showcase the fully reimagined interiors, offering passengers the complete range of updated first and business class experiences from day one. Over time, the rollout will extend to other parts of the fleet, with the Airbus A330 and Boeing 777 also scheduled to undergo retrofits. This gradual introduction means that within just a few years, most of SWISS’s long-haul aircraft will carry the new design, ensuring a consistent premium experience across its major international routes.
For first class passengers, the introduction of sliding doors, spacious wardrobes, and high suite walls measuring about 1.8 meters offers a level of privacy and exclusivity rarely seen in commercial aviation. This new suite concept transforms the cabin into something closer to a private apartment in the sky, setting a new benchmark for SWISS’s top tier service.
Business class travelers will find that the airline has put equal emphasis on choice and flexibility. With multiple seating types, from extra long beds to double seats for companions, every traveler can choose the option that best suits their style of flying. The addition of features like wireless charging, bluetooth connectivity, and direct aisle access across all seats ensures comfort and convenience throughout the journey.
Even those traveling in premium economy and economy will notice significant improvements. Larger screens, better seating ergonomics, upgraded bedding, and a lighting system designed to combat jet lag all contribute to an enhanced in-flight experience. The human-centric design approach, including warmer tones and refined materials, reflects SWISS’s intent to deliver comfort across every cabin class.
For those looking to secure seats in SWISS’s new Business and First Class, The Flight King can help you navigate availability, access unpublished fares, and ensure you’re booked on the aircraft offering the new Swiss Senses experience. Whether you’re planning a trip to Europe, Asia, or beyond, our concierge team is available 24/7 to make sure your journey is seamless from start to finish.
